- Think about who should know about your project, or who are your target groups. Also remember your stakeholders!
- You should provide information about interesting events and results and new insights in various publications, online services, newspaper articles, brochures, invitations and on social media.
- It is also worth considering whether you could also provide information about the project in the media and contact reporters. In doing this, you must make sure that the reporter knows who has funded the project and provide him or her with the precise name of the funding programme!
- Provide information about what happen in the project while it is ongoing, and report about its the results after it has ended.
- Also inform the Finnish National Agency for Education about the progress, events and results of your project!
Your work in the Erasmus+ is important and you should also let others know about it. Well-planned and implemented communications speed up launching your project, promote the dissemination of experiences and good practices, improve the visibility and awareness of the project and those carrying it out, help you find new partners, and bring EU programmes closer to citizens.
Please note that communicating about the project and the funding it receives is one of the requirements for obtaining funding. The agreement between the European Commission's Executive Agency (EACEA) and the project defines how the project should be communicated about and how the EU funding must be made visible.
What information is provided? For whom?
Methods and aims of communications
Think about what your goals are. These may include
• disseminating project results and developing activities
• stirring discussion around the themes of the project
• marketing project events
• increasing visibility and raising awareness of the project or organisation
• building the organisation's community image
• or providing information about the results of the project.
What are your target groups?
Your target group determines the content and style of communications and the used communication channels.
ensure up-to-date provision of information, encourage, engage and provide opportunities for exerting influence. The target groups include the agents involved in the project, such as the management of the organisation/educational institution /company, other personnel, potential participants and partners.
raise awareness of the project and its results to parties outside the project and the wider audience. The target groups include customers and other stakeholders, authorities, project managers and financiers as well as traditional media. Think about who you want to engage! It is better to target a limited group than to try and reach the “general public” in a vague manner.
Prepare a communications plan
List realistic goals and minor activities that you can use to communicate about your project’s goals. At its simplest, the plan can be a table listing the measures, schedules and persons responsible in your communications.
You do not have to do everything yourself - also make room for the participants and engage them in providing information about the project's activities and results! For example, you can include an obligation for those participating in the mobility period to tell about the project in a blog post or vlog, record video(s), share photos related to the project on Instagram, etc.
Communication methods and channels
Select a communication channel that suits your goal and target group. Think about the content from the perspective of the desired audience as well as based on the forms of expression natural to the selected channel and the opportunities it provides.
• online services and blogs
• videos and vlogs
• email lists and newsletters
• social media
• media releases, magazine articles
• events, training, seminars and fairs
• Press announcements, brochures and other publications
Käytä sosiaalisessa mediassa soveltuvasti seuraavia aihetunnisteita eli hashtageja:
Use the following hashtags on social media where applicable:
What to remember when referring to EU funding
- You must use the EU flag and note that your project has received EU funding in all communications. Download the logo files from the EACEA website and refer to the Graphic Design User Guide for more detailed instructions on using the EU flag. If you are making videos, you can add the logo to the end of the video.
- Also note that the European Commission is not responsible for the content of the material using a so-called disclaimer: “The European Commission is not responsible for the content of this publication”. If you make a video, you can include the disclaimer in the description box under the video on YouTube, for instance.
- Provide details on where people interested in the Erasmus+ programme can find more information: "More information about the Erasmus+ programme: www.oph.fi/erasmusplus". In a video, you can also include this information in the video description.
In case of problems, contact the Erasmus+ national agency!
Tell us about your posts and publications!
We would love to hear about the progress of the projects we are funding, so let us at the Finnish National Agency for Education know about how your project is progressing, and your events and results! For example, send us an online publication of your project, a newspaper article published on the project, or a link to a project video. We are happy to share examples of the projects on our own social media channels.
You can also tag us on Instagram @erasmusplusfinland so we can share a post or story about your project on our account. On Twitter you may tag our field-specific Twitter accounts:
Erasmus+ for general education: @EDUFI_GeneralEd
Erasmus+ for vocational education and training: @EDUFI_VocEd
Erasmus+ for higher education: @EDUFI_HigherEd
Erasmus+ for adult education: @EPALE_FI
Erasmus+ for youth: @EDUFI_Youth
You can also act as Finland's national Erasmus+ ambassador on Instagram. We are constantly looking for people and organizations participating in the programme interested in taking over our Erasmus+ Instagram account for a week. If you would like to be an Erasmus+ Instagram ambassador, please contact us!